Level Up Your Veterinary Marketing With These Ideas
Are you looking to grow your business and increase your revenue? If so, then you know how crucial it is to have a steady stream of leads. They are the fuel that powers the sales engine. At Red Brick, we specialize in digital marketing and B2B veterinary lead generation.
We are excited to share 10 quick tips that will help you elevate your marketing plan, increase sales, and grow your client relationships.
#1 Blogs are so 2001…or are they?
Are you looking for an affordable method to enlighten potential clients? Are you interested in being seen as a thought leader in the veterinary industry? Or maybe you’re trying to increase your organic SEO visibility through your marketing plan?
Blogs are the perfect tool to keep your website fresh and SEO-optimized. Decide what keywords you want to be found for and optimize your posts with those terms. You can reuse your blog content on social media, email newsletters, or paid advertising to drive more traffic to your website and reach your target audience again. Make sure you include calls to action and leverage embedded forms within your blogs to drive lead conversions.
Pro Tip: Add strategic pop-ups on blog pages to convert newsletter opt-ins.
#2 Leverage educational content for lead generation
Educational content can help your audience stay engaged and is a critical lead-generator in veterinary marketing. Here are a few must-have content types:
eBooks
Webinars
Checklists
Quizzes
Fun games
Content for industry awareness days
Pro Tip: Educational lunch and learns are an effective tool to drive sales meetings.
#3 Veterinary Podcast
2024 is the ideal year to start your own podcast on veterinary medicine. Ensure you collect opt-ins from interested listeners to inform them about new episode releases. This tactic enables you to add these industry professionals to your database, that’s right, lead gen!
Discuss trending topics in the veterinary industry or invite KOLs to share first-hand experiences for eager listeners. Try using audio ads in the podcast to drive product awareness.
#4 SMS marketing
This proven and reliable approach to marketing has been consistently successful recently. SMS communication is rising in popularity, and for good reason.
B2B veterinary businesses are enhancing their SMS marketing strategies to capitalize on the significant open rates associated with this form of marketing. This indicates that SMS marketing is a promising tool for businesses in the veterinary industry. By collecting SMS opt-ins, you can reach people directly on their cell phones, deliver timely updates, share key promotions, and drive quick action.
Consider this strategy to remind attendees of upcoming webinars, to drive booth attendance at live events, and to push quick sales.
#5 Leverage a CRM
Tracking all your campaigns in CRM is not nice to have in 2024–it’s essential. If you can’t tell what’s working, how can you double down on effective tactics and pivot from those not producing ROI?
Make sure you attribute contacts to campaigns and associate deals with campaigns to track ROI. To maximize your marketing and sales efforts, focus on what works and eliminate what doesn't.
This will boost your marketing ROI and improve sales results. Keep your message clear and concise by using short sentences with only necessary information.
Use everyday language and avoid technical terms and acronyms. Use active voice to make your message more direct and effective. Remember to prioritize the most important information first.
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#6 Email nurture sequences
Once leads enter your database, use email nurture sequences to warm them up for sales. Email nurturing is a smart way to attract potential clients. It involves providing them with targeted information that builds their interest in your products gradually. This approach can help you build genuine connections with clients.
There are two types of leads that can be nurtured: evergreen leads and event-driven leads. Evergreen leads are those that convert on evergreen content such as on-demand webinars, while event-driven leads are those that are nurtured from key events such as post-VMX follow-up.
#7 Use paid social ads to generate leads
Paid social ads are another powerful tool for lead generation. Leverage them to expand your reach, target specific audiences, and drive traffic to your website.
The key to social success is to create social-appropriate content. Check out this case study for tips. Use social ads just like you use email to nurture leads through a funnel:
Create a traffic ad designed to drive people to your website to learn about your brand.
Create a lead generation ad using native forms for direct conversion. For those who know your brand, create a sales CTA ad for people who visited your website or social media before. Use simple language, short sentences, and active voice. Avoid jargon and legal terms to target your audience effectively.
To effectively target those who are already familiar with your brand and content, create a sales call-to-action (CTA) advertisement that is aimed at individuals who have visited your website or social media pages previously. Keep the message clear, concise and direct in order to effectively communicate your offer to your target audience.
#8 Referral Program
Attract high-quality leads by incentivizing current customers with a referral program! When current customers refer their contacts, you gain access to better-than-average leads that often convert faster.
#9 Live events
Live events are a great opportunity to engage with prospects one-on-one. To encourage audience engagement, offer at-show promotions and in-person demos at your booth.
Leverage pre-event emails to pre-register people and build anticipation. QR codes and bag inserts are also helpful for converting leads and driving booth traffic.
#10 SEO optimize your website
SEO can be an effective tool in generating cost-efficient leads and driving conversions. Check out our SEOhhhhh eBook for a deep dive. A focus on SEO can improve your content strategy overall and align your team on key value propositions.
Need help with your 2024 lead generation strategy or digital marketing? Contact Us!
Red Brick Partners is a veterinary marketing agency with over 14 years of experience in B2B and B2C veterinary marketing. Whether you're looking to generate leads, automate sales and marketing processes, or increase awareness, we can help. Our services are designed to help our clients become more successful. Contact us to learn more about how we can assist you.
