Veterinary marketing is our niche. Plain and simple. Since 2010, our team has worked tirelessly to connect veterinary clinics with pet owners. It’s deeply seated in our DNA, and we love it.
Here’s a basic breakdown of our approach:
We focus on providing pet owners with education and value to drive them into your database. We’re experts in the market, so we can write, design, and deploy your content from soup to nuts. If you want to do some of the work in-house, that’s great, but if you want us to handle your campaigns from start to finish, we’ve got you!
We track EVERYTHING. Want to know which tactic produced the most leads? Got it. Want to know which tactic produced the highest-quality leads? No problem. Want to know how much each lead costs? You’re speaking our language.
Our team then creates campaigns designed to nurture the pet owners in your database to drive them to schedule appointments.
The Red Brick team also focuses on providing your customers with ongoing value to turn them into repeat business and raving fans.
B2B Veterinary CASE STUDIES
We helped a private veterinary practice generate 734 new pet owner email addresses into their database via five paid social media campaigns.
We helped a private veterinary practice drive 6,631 visits to their website via 7 paid social media campaigns for an average cost per click of $0.55.
We helped a dog bed company increase their direct-to-pet owner sales by 3x, resulting in over a 300% increase in gross profit from online sales.
Our Services Include:
Content creation: This means we provide ideas for your pet owner content. We are qualified to write your content. After your team approves, we bring the words on the paper to life with stunning graphic design.
Graphic design: Our dedicated graphic designer is ready to turn your eBook, social media, email marketing, direct mail, and branding visions into reality.
Video production & editing: Whether you need a quick social reel or a video to play in your waiting room, we have the in-house expertise to help.
Copywriting: We know how pet owners talk. We know how pet owners want to be talked to. Our team leverages this industry know-how to bring your social media, email marketing, lead generation content, direct mail, pet owner handouts, and brand messaging to life.
Social media marketing: Did you know that social media can actually grow your database of email addresses of local pet owners? We did. We can help you leverage paid social ads to drive database growth, or we can execute an organic social media strategy to drive brand awareness. No matter what your social media goals are, we can help.
Email marketing: We can create stunning emails that attract the interest of your clients to drive online sales or appointment bookings.
Marketing automation services: Marketing automation is so much more than just “sending emails.” Tell us your redundant marketing tasks, and we’ll show you how marketing automation can take burdensome tasks off your team’s plate.
Marketing content and systems audits: If you’re not sure where to get started with optimizing your marketing ecosystem, don’t sweat it. We can comprehensively audit your marketing footprint to help determine a phased approach to improvement.
Full campaign development: If you need a large-scale campaign, we can create custom assets and promotional programs to meet your goals.
Web services: We can help with blogs and website maintenance. We will manage your veterinary clinic’s SEO efforts and optimize your campaigns.
How to Get Started
Getting started with Red Brick is simple. We can collaborate on a project, or we can work together on a long-term basis, depending on your needs. It is our pleasure to support your team either as an extension of your existing in-house team, as a short-term stopgap, or as your fully outsourced marketing department.