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General Marketing Angelo Alberti General Marketing Angelo Alberti

Why Switch to GA4: Differences Between UA & GA4

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) marks a significant change. You may have already switched from UA to GA4 since Google UA stopped processing new data on July 1, 2023. If you haven’t been in your Google Analytics dashboard in a while, you may not have noticed the switchover, in which case you’ll want to switch to GA4 in real time.

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