VMX 2023 Expo Review

Exhibiting companies laughed, they smiled (they slayed with some wicked good booth promos), and most of all...they were slammed with leads at the first show that feels like the "good ol' days" after COVID.

We know you guys were busy at the show entertaining the record-setting numbers of attendees, so we walked the hall and took pictures of trends, cool promotions, and just generally expo hall shenanigans that we didn't want you to miss out on!

Exhibitor Promo Game was on Fire 🔥

There were SOOO many good booth promotions! We couldn't feature them all but here's a sampling of our favorites.

Ready for Your Close Up?

Teams were invited to snap a photo in this fun mobile photo booth.

Go Fish!

Attendees went fishing in a baby pool of stuffed animal fish.

Build Your Future

Veterinarians built their own lego figures in the "Build a Lego and Your Career" promo.

Wait is This a Drinking Game? Who Cares!

Veterinarians tried to swing the leash to hook onto the wall to win prizes.

#SwagWin

Who doesn't love a grumpy cat pin? 

Wait, What? Yes, That's a Sloth.

What a delight - a sloth on the show floor. Attendees were invited to take their picture with this smiley friend.

Okay Not Really a Promo but...a Cat, Come On.

This little guy snuggled on his bed all day letting passersby give him a little pat. Maybe not a "lead" gen tool, but definitely great for traffic!

Yes, That Says Free Tattoos. Yes, They Actually Were Tattooing.

We thought, "Oh how clever, they're probably doing some cool temporary tattoos." Nope. Sure weren't! You could get your nails done or take the plunge and get a real tattoo.

Going Big.

Now of course we don't all have the budget for this kind of thing, but this outdoor arena was super cool. Blasting pump up jams and doing agility shows, this definitely got a lot of attention!

Booth Trends

Here's the highlights from our rounds and rounds on the show floor.

Pink!

Pops of pink dotted the hall this year with many brands integrating both vibrant pinks and softer tones of the color.

Backlit Everything

The smaller booths really upped their game this year with backlit...well...everything! These booths were eye catching, classy, and clean.

Camp Vibes

A bunch of booths adopted a more rustic camp-vibe this year and we were loving it!

#Fun

From geckos, to bandana-wearing dogs, to this fun little parasite, there were some super cool mascots trotting around the show floor this year. We also saw some brands step way outside of the conventional look and feel and bring some fun vibes to the show.

👏 For VMX and Their 80's Theme

The 80's theme at VMX was a huge hit. From the throwback pricing (which caused that big spike in attendance) to the expo roller rink and the Back to the Future actors, a snazzy time was had by all. Happy birthday VMX!

Back to the Future
Attendees were invited to hang with these cool cats from Back to the Future. I just wanted their picture, but they insisted a selfie was part of their jam...so here it is. That Michael J. Fox lookalike though...wow...color me impressed.

A Timeless Cat Room
So this part wasn't exactly 80's themed, but does a cat petting room ever go out of style?

Let the Good Times Roll
Attendees rolled around to the likes of popular 80's jams in the expo hall roller rink.

🏆 Speaking of Agency Self-Promotion...We'll Take Just One Shameless Moment...

We are very excited to announce that we won a Silver Vetty for our 2023 Planning Survival Kit in the category of Agency Self Promotion. Thanks to the NAVC for this great honor!

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